Social “Notworking”? Not To Us!
On my way home from Seattle last week, I picked up a copy of the latest Real
Simple, my favorite way to pass the 6-hour plane ride back to the East coast. Two things in the issue caught my eye and made me laugh. Next to the header, “Newly Coined” they have the term Social Notworking: the act of playing around on Facebook, Twitter and other social networking sites when you should be working. Also, on another page, a reader wrote in to say that her guilty pleasure is checking and updating her Facebook status several times a day.
Although I suppose this viewpoint holds true for many people out there, it reminded me how differently blast! PR, and the majority of the online marketing/technology industry, views social networking. Not as a guilty pleasure or an escape from work, but in fact, an integral part of our work day and client strategy. If I don’t update my Twitter status, even my personal account, I get a note from my boss (via Twitter) reminding me to do so!
We have always strived to stay ahead of the curve when it comes to social media and PR 2.0, and we know that for many of our clients, establishing a Twitter presence, building and updating fan pages on Facebook and generally joining the real time conversations with their peers, prospects, clients and industry influencers social media provides is an essential piece of the brand (and credibility) building puzzle. In order to provide the best recommendations and stay on top of trends, all of us at blast! PR have been assigned the responsibility to test, know, use, love and experience first-hand the latest and greatest social outlets and applications.
So for everyone out there worried about Social Notworking, know that there are those of us who are working hard to be social every day. It’s a tough job, but someone’s got to do it! 
Carla Vicens, Senior PR Specialist