Cupcakes, as Necessary as Apple Pie!
In President Obama’s visit to Raleigh last week, he made several references to cupcakes after the owner of The Cupcake Shoppe, Sara Coleman, introduced him to the audience. These references were used to explain how the stimulus packages allow Americans to buy things they want, like cupcakes, as well as to prod Sara for not bringing some of the treats. Oh, he also made a quip that cupcakes are healthy when healthcare came up. From this teasing, it’s not a far stretch to assume that Obama believes cupcakes are not a necessity of American life, like, say, apple pie.
Well, I strongly disagree! As we struggle through this turbulent economy, we learn to appreciate the value of little treats in our daily lives. And our clients are getting these treats, too. While many companies are dropping entire programs from their budgets, the clients that we work with have begun to enjoy the little treats we bring to them. Be it an interview with a great publication or a speaking engagement they’re excited to participate in, their decision to indulge in a treat, which, admittedly, PR is often considered, brings a new level of joy to their daily business routines, not to mention bragging rights among friends and foes alike.
Erika Golden, Sr. PR Specialist