The Buzz: Coverage Highlights from Our Clients
Hulu Adds Behavioral Targeting, Marking Step to Video Ad Maturity
Hulu has partnered with AudienceScience to enable behavioral targeting for its in-stream video ads and for the display ads that run adjacent to those spots. Whether advertisers find behavioral targeting on the video site worthy of the premium cost remains to be seen. However, some auto advertisers have already begun doing behavioral advertising on Hulu.
Yahoo! Expands Smart Ads Program with Tech Partnerships
Despite data that shows how search and display provide a higher ROI than either method alone, online marketers still sometimes have a hard time bringing themselves to purchase display ads. That’s because display ads, on their own, perform poorly when compared to search, which typically has a strong ROI.
Behavioral Targeting Profile: Datran Media
According to a recent study published by Datran Media, 65 percent of marketers said they use or plan to use behavioral targeting, while 74 percent said they believe such targeting is effective. With more advertisers jumping on the bandwagon, I met with Datran Media’s Scott Knoll, SVP and general manager of display to discuss the company’s service and the behavioral targeting industry.
Track your rogue pets with a SpotLight GPS
The next time that Fluffy or Spot decides to run away from home, you’ll be one step ahead of them if they are wearing a SpotLight GPS pet locator around their neck. This product to provide GPS real-time PET tracking and 24/7/365 dedicated recovery service through a partnership with American Kennel Club Companion Animal Recovery (AKC CAR). Setup allows you to create safe spot areas. If your pet wanders out of the area, you’ll be notified via your cell phone or email. A rescue button located directly on the collar will connect the lost dog with the recovery team and owner. The product and service are set to launch later this month.
Tatto Media offers behavioral solution
Online advertising Tatto Media is quickly catching on with marketers. According to numbers from comScore, the networks has become the third largest advertising network worldwide, offering marketers a self-serve solution to behaviorally targeted ads.
Bryan (blast!ronaut):
Kathleen (PRocketScientist):