SITUATION

NYIAX partnered with Blast PR pre-launch to ensure its Nasdaq partnership, category creation and market entrance debut was well received and covered by media skeptical of early-stage debuts short of on-the-record clients.

SOLUTION

Blast PR and NYIAX’s worked in tandem with Nasdaq to develop category messaging, launch plans and strategy. Blast PR then fully owned the go-wide debut strategy and year-one strategy and execution.

RESULTS

  • Earned the client 95% of target pre-briefings
  • Coverage across 20+ outlets
  • Highly favorable target stories across WSJ, Reuters, CNBC, AdAge and AdExchanger
  • NYIAX team reported being overwhelmed by inbound leads and investor interest. “Hiring Blast PR was the best business decision we have made to date.” – Lou Severine, CEO, NYIAX
  • Sample coverage: