SITUATION

Blast PR has been the agency of record for The Trade Desk, a provider of a global technology platform for buyers of advertising, since 2013, working to establish the brand as the leader in the programmatic advertising space. When The Trade Desk announced they would be making their initial public offering on the NASDAQ, they wanted to ensure that the news made a big splash in the top-tier ad trade and business press the day the listing was announced.

SOLUTION

Blast PR led the charge in all media components, securing a full day of interviews for key executives, managing outbound and inbound media interactions, and preparing all spokespeople for the listing day press interviews.

RESULTS