Months into the COVID-19 pandemic, businesses are facing the challenge of hosting profitable events, while prioritizing both the best interests of the industry they serve and the safety of speakers, sponsors and attendees. How valuable are in-person events during COVID-19? Do their benefits outweigh the danger of the virus?
“We have to consider what tradeshows and conferences might look like in the months and maybe years ahead—and whether they’re still worth the time and money for marketers, as attendees or exhibitors.” – Don Knox, Managing Partner, Blast Public Relations
In Don’s most recent article published by MarketingProfs, Blast PR’s Managing Partner examines the advantages and disadvantages of event venues currently available to marketers, and how companies can ensure that their event stays profitable, regardless of its format.
This piece is the second in a series about adaptation during times of crisis. His previous contribution discussed the state of events as the COVID-19 crisis began, alternate opportunities and lifelines, and innovative solutions for the future.
“Some events have been pushed back to this fall in the hopes that “normal” business can resume. Many businesses’ events are at the whim of corporate budgets and guidelines for employee travel. We are all weathering the same storm, even if in different boats.”