H1 2017 was a remarkable one for Blast PR’s clients! As we head into summer, we wanted to highlight some of the prestigious coverage our clients have earned as they drive the future of marketing forward. We love working with you all and can’t thank you enough for allowing us to champion your stories.
NYIAX (New York Interactive Advertising Exchange) is taking the industry by storm with their Wall Street approach to advertising contract trading. Take a look at a small sample of NYIAX’s incredible coverage to date and stay tuned for their pending launch. (Yes, this news is pre-launch!) We couldn’t be happier to be part of Team NYIAX.
- WSJ: Ad Tech Veterans Bring Wall Street Trading to Ad Inventory
- Reuters: Nasdaq provides blockchain tech to new advertising exchange
- Ad Age: What Blockchain Means for Ad Tech
- The Drum: NYIAX promises to ‘take Wall Street to Madison Avenue’ with Nasdaq-powered blockchain technology
As always, long time client AdColony has been rocking it, too. Being both the largest independent mobile advertising platform in the world AND ensuring brands and consumers always have what they need to support the best content experiences isn’t easy. But, AdColony always delivers. Their most recent breakthrough, Aurora HD Video, the most advanced, interactive and immersive video format in mobile, is now in-market as brands employ it to provide their audiences with the most interactive, game-like experiences to date. AdColony’s Aurora is fundamentally changing how consumers physically engage with video content. Articles like the two below are representative of the many stories and mentions that Aurora is earning.
- Adweek: Disney and Buffalo Wild Wings Are Making Mobile Video Ads More Interactive
- VentureBeat: What are ‘happy apps’ and why should advertisers care?
Other client features and opinion editorial placements across Blast’s portfolio of stars:
- ANA: The Ad’s Not Viewable If It’s Blocked: Richer Media Leaves Advertisers and Consumers Poorer
- Forbes: How Brands Are Betting On Music, With Help From Pro Playlist Curators
- Ad Age: P&G Shakes Up Tech Providers Behind Global Programmatic Buying
- Ad Age: How to Protect Your Brand From Ending Up on Bad Sites
- Ad Age: Micro not Macro. Rethinking Influencer Marketing
- Adweek: 7 Ways to Stop Creative Fatigue From Killing Your Facebook Advertising Budget
- Adweek: Meet the 26 Trailblazers Revolutionizing the Field of Marketing Technology
- Cheddar: Ted Dhanik – Co-founder and CO-CEO, Engage:BDR
- CBS News – 60 Minutes: How Fake News Becomes a Popular, Trending Topic
- Crain’s: To achieve Vision Zero, track how New Yorkers drive
- Entrepreneur: How To Create a Culture of Mindfulness
- Fast Company: How I Knew When It Was Time For A Business Pivot
- Forbes: How Startups Are Forcing Change In Commercial Real Estate
- Los Angeles Business Journal: engage:BDR launches influencer platform for one-stop ad buying
- Mashable: 3 ways chat platforms can modernize business culture
- SmartBrief: With the cloud comes fraud 2.0
- TechCrunch: Music Audience Exchange Wants to Get Musicians Paid
- TechCrunch: Cordial Raises $6Million
- VentureBeat: AppsFlyer helps mobile advertisers beat back ad fraud via machine learning
Blast’s international roster of clients stand tall in their own backyards too. While New York and San Francisco have long been centerstage, this year, some started wondering what was in the water in Los Angeles as tech and investment has accelerated greatly in the city. In the story below, Factual CEO, Gil Elbaz, and AdColony Co-Founder / EVP Global Publishing Business Development & Marketing, Nikao Yang, discuss the influx of ad tech firms to the city of angels.
- Digiday: ‘People are following ideas, not funding’: Why Los Angeles is emerging as an ad tech hotbed
Blast PR’s Rapid Response program is another popular service that has enabled our clients to “sweep” inclusion in trend or topical articles that reporters seek to detail. In some of the examples below, all clients featured are Blast clients. The success of these inclusions is a merit to great agency-client relations and dedication to helping reporters and bloggers field their work.
- CMO.com: 5 Retailers That Have Made Experience Their Business
- CMO.com: The Digital World Is Ready For The Wonder Woman Of Customer Experience
- MediaPost: Does Swapping ‘Programmatic’ For ‘Automated’ Get To The Heart Of The Matter?
- Digiday: The state of AI adoption in media