Skyrocketing Brands Far Into the Mobile Video Stratosphere to $350M Acquisition
SITUATION
Blast PR has been the agency of record for AdColony since day #1. As a startup, AdColony hoped to establish themselves as an industry leader. They needed assistance breaking into their target publications and getting in contact with media influencers and analysts.
SOLUTION
Blast PR guided the client through holistic PR strategies. With the help of Blast, AdColony was able to break into their target publications on message and on time. Additionally, Blast assisted AdColony in establishing themselves in the industry though event exposure, meetings with influencers and coverage in major publications.
RESULTS
- Broke client out in target publications on message and on time, ahead of competition
- Helped client meet, establish posts across key industry orgs
- Regular coverage in AdWeek, TechCrunch, and VentureBeat
- Earned client coverage across both Madison Ave. and Venture outlets
- Regularly assist client to break out at massive events via guerilla campaigns – Recent SXSW Astronaut deployment covered by AdWeek, led to great event exposure for sales and brand
