SITUATION
AppsFlyer was a fairly well-known company in a highly competitive space, but they were floundering at a national business level without mainstream coverage and focusing too hard on chasing the same trade coverage as their competitors
SOLUTION
Blast PR helped AppsFlyer identify trends and messages that speak to national business level reporters. Additionally, Blast PR would lift AppsFlyer to thought leadership status, where their spokespeople could serve as “educational” support for reporters
RESULTS
- Secured conversations with key reporters at Wall Street Journal and Financial Times, among others
- Breakout feature in Fortune that was “the story heard round the world,” helping to catapult AppsFlyer beyond its competition in the U.S. and provide a new level of business credibility
- Sample coverage:
