AppsFlyer: What’s next (and now) for mobile attribution

By Shani Rosenfelder

There is a prevailing misconception among mobile marketers that measuring the ROI of their activities is highly challenging. A Forrester survey revealed that 67 percent of mobile marketers either cannot or do not measure their ROI. However, the reality is exactly the opposite…

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Previous PostAppLift: App marketers, stand up to the duopoly! It is time for attribution standards.

Next PostNYIAX: Trust Isn't Built Overnight, But Transparency Is a Good Place to Start