By Sudipto Gohsh

Distil Networks found that in 2016, bots accounted for roughly 40% of internet traffic and that 94% of websites were hit with bad bots that skew marketing analytics. Bot traffic creates negative outcomes across the digital ecosystem. For publishers, bots pick up and inflate first-party audience data, resulting in wasted bandwidth, content piracy, fake traffic and skewed site analytics. Bots damage marketers and agencies by frequently clicking and engaging with digital advertising and ultimately decreasing campaign effectiveness…