By Chris Welsh

MPP Global Solutions, a media agency focusing on digital video, is seeing traditional broadcasters in the UK offering over-the-top (OTT) functionality so that audiences can view traditional TV content on the go. eMarketer’s Sean Creamer spoke with Chris Welsh, vice president of TV and Sport for Europe, the Middle East and Africa (EMEA) at MPP Global, about the efforts of traditional broadcasters to reach digitally savvy audiences…