By Ray Kingman

Borrell Associates predicts the 2018 election cycle will be an $8.5 billion “advertising bonanza.”

Given the temperature of the electorate this figure is likely to grow. Unfortunately, fallout from the Cambridge Analytica scandal, including Facebook’s knee-jerk response to throw ad tech under the bus and Google threatening to pull its DoubleClick ID, threatens to cripple political advertisers from proving through attribution that their digital political outreach is performing as promised…