COVID-19 has resulted in the cancellation of hundreds of annual conferences and trade shows, leaving marketers to wonder: How will event organizers react post-pandemic? If events resume, will people attend? What IS the future of events?
“Event producers have been working hard to reschedule their 2020 events, but it hasn’t been a seamless course. They’re running into issues like problematic contract negotiations, or, even more challenging, the need to extract themselves from existing contracts. -Don Knox, Managing Partner, Blast Public Relations
In an article published on MarketingProfs, Don addressed these questions and discussed the current state of events, alternate opportunities and lifelines, and innovative solutions for the future.
This piece is the first in a series about adaptation during times of crisis. His next contribution will focus on the technology and platforms available to us that drive virtual events, as well as inventive ideas for marketers planning for the future. Stay tuned…
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