Blast’s SXSW Interactive Marketer Survival Guide

The 18th SXSW Interactive takes over much of downtown Friday, March 11 – Tuesday, March 15 and boasts the expected strong roster of both “official” and “unofficial” sessions, networking and special events. For marketers, this year, the range of options is more fine-tuned yet diverse than ever. Read on to find out who will be there, were they will hang out and which official sessions and evening events to attend.

Who’s at SXSW and Where?

In addition to Day 1’s keynote interview of sitting President Barack Obama by Texan Tribune CEO and Editor-in-Chief, Evan Smith, this year, thousands of great marketers will also be at SXSW including leaders from: 360i, Aflac, Amazon, Amy Poehler’s Smart Girls, Arby’s, At Home, BBVA Compass, Bernie Sanders 2016, Blast PR, Brand Innovators, Bravo and Oxygen, Cadillac, The CMO Club, CNBC, Cricket Wireless, Discover Financial, Dunkin Brands, eConsultancy, eMarketer, Facebook, Flow Nonfiction, Gatorade, GE, Google, Grey, The Heat Group, Heineken, The Hershey Company, The Home Depot, IBM, Indeed, Interactive Advertising Bureau, Keds, Kind, LiveIntent, L’Oreal, Mastercard, Mazda, Mary Kay, MLB, Medialink, MEC Global, Mercury Mambo, Moet Hennessy, Mondelez, Navy Exchange, NBCUniversal, nFusion, Nordstrom, Office Depot, Ole Miss Athletics, OneSpot, Opera Mediaworks, NBTV Studios, Neiman Marcus, Norton by Symantec, NRG Energy, Oracle, Patron Spirits International, PostUp, Rag & Bone, The Recording Academy, REI, Seventh Generation, SheKnows Media, SportsMedia Challenge, SSB, Taco Bell, Transamerica Brokerage, TD Ameritrade, United Airlines, University of Texas, UnsubCentral, Viacom, Vimeo, Vox Media, Western Union, Xero, Yeti Coolers, Yext, Zenoss, Zumba Fitness and many more.

For invite only events, email me with SXSW event RSVP requests and we’ll do our best to get you into events that haven’t exceeded capacity (in other words – please contact us asap)!

This year’s opening night music party at Austin City Limit’s Moody Theater will draw a large Friday crowd again and is worth attendance if you are on the VIP versus general attendance. If not, don’t worry. Much more intimate dinners and entertainment events will take place that night and the following nights, including surprise A-List performances at The CMO Clubhouse and GSD&M’s Annual music party to name a few. Email us to find out more.

Journalists and bloggers also have quite a bit to choose from. Email Blast SXSW directly and we’ll also provide you with special passes to closed events we are managing and do our best to schedule interviews with any of the brands or experts appearing.

Read more, including the day-by-day guide and all of the hot spots to eat, drink, meet, exercise and more, here!