Advertising is what you pay for

Publicity is what you pray for

Experienced | Dedicated | Passionate

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Clients That Matter

Results That Matter

Our Capabilities

The Team

Our team is quite simply the best in the business

Founding Principal

Kat Formidoni

Kathleen ‘Kat’ Formidoni founded Blast in 2000, and has been providing solid strategic counsel and creative direction across the client base ever since.

Kathleen ‘Kat’ Formidoni founded Blast in 2000, and has been providing solid strategic counsel and creative direction across the client base ever since.

Previous to founding Blast, she was an early entrant to the internet and is considered an internet oldtimer. She was with Engage when they went public in the late 90’s and used it as a jumping point to found the agency in Raleigh NC.

Kat graduated from Eastern Illinois University with a BA in Zoology. She makes her home in the mountains of Santa Ynez CA. She owns and operates an animal rescue ranch and has saved countless horses, chickens, and dogs.

Managing Partner

Don Knox

As Managing Partner, Don oversees Blast’s operations, financial and technology initiatives. Don also leads the agency's growth and expansion strategy.

As Managing Partner, Don oversees Blast’s operations, financial and technology initiatives. Don also leads the agency's growth and expansion strategy.

Don is a 30+ year veteran of media and advertising strategy, marketing and business development. He was also an event organizer for several advertising and technology conferences around the globe. Within this period, Don led an 18M digital marketing conference franchise, while also launching several new business units.

Don holds a B.S. in Marketing from Georgia State University. Don’s passions include tinkering with and collecting vintage audio gear, wristwatches and anything on 2 wheels. Don currently operates the Blast San Francisco office, where he lives with his wife and 2 boys.

Executive Vice President

Matt Caldecutt

Matt is all things media here at Blast -- strategy, outreach, staffing meetings (especially in New York City) and training -- from one on one meetings to group sessions.

Matt is all things media here at Blast -- strategy, outreach, staffing meetings (especially in New York City) and training -- from one on one meetings to group sessions. He is directly involved in multiple accounts and makes himself available to others, as needed. Matt is also instrumental in new business development.

Prior to joining Blast, he was recruited to oversee Yahoo! B2B PR at DKC Public Relations, where, as vice president, he helped create the LinkedIn Marketing Solutions PR operation and worked with companies large and small -- Criteo, Conduit, SapientNitro, Time Warner Cable Media, Viggle, and YANGAROO -- while being the agency’s go-to for all things advertising-related.

Matt holds a Bachelor’s and Master’s Degree in History from Binghamton University (SUNY). Since the late aughts, he has made regular appearances in the media -- TV, print, and online -- as a “person on the street” or as an expert “early adopter.” Matt, his wife, and daughter are foodies who have great tips on where to dine in New York City and he photographs almost everything he eats on Instagram. He is also the President of the Board of The Belvedere, a co-op located in the Historic District of Jackson Heights, Queens.

VP Brand Strategy

Warren Pickett

Warren is VP Brand Strategy at Blast, working to define the agency’s identity and supporting branding and content initiatives for clients, as well as sharing industry insight and research.

Warren is VP Brand Strategy at Blast, working to define the agency’s identity and supporting branding and content initiatives for clients, as well as sharing industry insight and research.

Prior to Blast, Warren spent 25+ years in print and digital marketing and media. He was most recently content director for digital marketing and performance marketing events, and editorial lead for an ecommerce direct-to-customer sales online publication and in-person event.

Warren holds a bachelor’s degree in Technical Journalism from Colorado State University. As a native to Colorado, he enjoys spending time in the mountains, nature and wildlife photography, and fostering rescue kittens from the Navajo Nation. He lives with his veterinarian partner and two kids in northern Colorado.

VP Content

Lorene Bagley-Kane

Lorene Bagley-Kane is VP Content, responsible for overseeing the creation of content across all Blast clients.

Lorene Bagley-Kane is VP Content, responsible for overseeing the creation of content across all Blast clients.

After more than 20 years in tourism PR, Lorene joined the team of Blast in the fall of 2012. She quickly grew within the company, and was instrumental in starting the content creation department.

Lorene graduated from Eastern Illinois University with a B.A. in Communications. A Midwest native, she has made her home in the Teton Mountains for over 20 years. She alternates her passion for running and hiking in the summer with her love of downhill and nordic skiing in the long Rocky Mountain winters. She shares her passion for skiing and the outdoors with her husband, daughter, and their Idaho shaggy dog, Corbet.

Executive PR Strategist

Michael Shmarak

Having developed deep expertise in corporate communications, marketing strategy and executive positioning, Michael Shmarak spearheads corporate communications and media outreach efforts for clients across the country.

Having developed deep expertise in corporate communications, marketing strategy and executive positioning, Michael Shmarak spearheads corporate communications and media outreach efforts for clients across the country.

Michael advises clients on how to use different forms of communication to their fullest advantage to generate measurable organizational performance. His work in preparing clients for proper communications execution ensures they are properly equipped to have long-term media relationships—even during times of crisis and adversity. He brings meaningful and influential relationships with the nation’s top business, financial and features media outlets.

Michael also serves as Adjunct Lecturer within Northwestern University's School of Professional Studies.

Senior PR Director

Robin Carol

Robin Carol has spent more than a decade working in public relations, marketing and advancement for businesses, museums, libraries, and causes. Her expertise in media placement, publicity and messaging has garnered national and international attention.

Robin Carol has spent more than a decade working in public relations, marketing and advancement for businesses, museums, libraries, and causes. Her expertise in media placement, publicity and messaging has garnered national and international attention. From launching LinkedIn's Influencer program to announcing the installation of wind turbines on the Eiffel Tower to creating the global hashtag #MuseumMomentofZen, Robin brings passion, creativity and deep insight to tell stories that move, engage and catalyze audiences.

Prior to launching her communications consulting practice, Robin held leadership roles at organizations including the Rubin Museum of Art, DKC Public Relations, and UGE International. She is a graduate of Tufts University and lives in Brooklyn, NY, where she spends weekends visiting museums, cooking, practicing yoga, and dancing.

PR Director

Caty Posey

As PR Director at Blast, Caty Posey works directly with clients across the agency to oversee events and awards initiatives by developing content for speaking engagements and award nominations, supporting event sponsorships and advising on client hosted events.

As PR Director at Blast, Caty Posey works directly with clients across the agency to oversee events and awards initiatives by developing content for speaking engagements and award nominations, supporting event sponsorships and advising on client hosted events.

Prior to joining Blast in 2012, Caty worked and interned at several nonprofits as well as large corporations in NY and VA. She was also a graduate teaching fellow while completing her master’s degree.

Caty holds a B.A in Communication with a minor in Business from Lynchburg College and a M.S in Corporate and Professional Communication from Radford University. Caty is a New York native, but now calls Virginia home. In her free time, Caty enjoys traveling, cooking, spending time with her husband, daughter and stepson, and of course her two dogs, Neville and Leia.

PR Specialist

Jessica Petrullo

Jessica Petrullo has over 8 years of experiential marketing, communications and event experience working for agencies, cultural institutions and incubators in New York City.

Jessica Petrullo has over 8 years of experiential marketing, communications and event experience working for agencies, cultural institutions and incubators in New York City. While working for Huge and MINI, she spearheaded special brand projects and social impact initiatives that garnered press in design and tech publications including: Fast Company, Adweek and Surface Magazine, and were recognized at SXSW and Cannes. Jessica directly supported in-house and external PR teams with local and global announcements. She has a strong background in content creation and project management, and launched prominent social media channels and email newsletters.

Jessica earned her B.A. in Communications Arts with a minor in Sociology and Photography from Marymount Manhattan College, attended ITP Camp at NYU and is a certified yoga teacher. She recently moved back home to Los Angeles after 12 years in NYC with her husband, australian shepherd and sphynx cat. She’s based in Venice, where she spends her free time by the beach, playing tennis, hiking the canyons and cooking with her friends and family.

PR Specialist

Anne Bowers

As a PR Specialist, Anne Bowers supports strategic plan execution for clients across the U.S. Anne’s core responsibilities involve media relations and pitching, client timeline tracking, press list development and management along with various research and reporting initiatives across multiple accounts.

As a PR Coordinator, Anne Bowers supports strategic plan execution for clients across the U.S. Anne’s core responsibilities involve media relations and pitching, client timeline tracking, press list development and management along with various research and reporting initiatives across multiple accounts.

Prior to becoming a PR Coordinator, Anne interned at Blast PR’s Raleigh office. She was previously a PR intern and Social Media Intern at a variety of companies in Raleigh. Through these experiences, Anne discovered her love and enthusiasm for PR.

Anne continued her family’s generational legacy by graduating from Virginia Tech in 2021 with a BA in Communications and a minor in Consumer Studies. She enjoys all things beauty or make-up related, is an expert on the TV show “Friends,” and loves anything involving cats. In her free time, you can find Anne watching her favorite reality TV shows and maintaining an active lifestyle by running with her family or attending fitness classes.

Case Studies

Let's Connect

Inquiries:
information@blastpr.com  |  877.544.6676

Western
San Francisco, CA

Mountain
Denver, CO

Central
Austin, TX

Eastern
Raleigh, NC